All Ticket: A practical guide to ticketing success - Your blueprint for growing attendances, increasing...

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David Lynam

All Ticket

A practical guide to ticketing success - Your blueprint for growing attendances, increasing...

David Lynam

$47.99

Paperback

Forthcoming
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English

Rethink Press
13 August 2025

Sales & marketing management

How can ticketing deliver for your club? Stop guessing and start growing. Drive attendance, build loyalty and create scalable commercial results.

Many football clubs struggle to turn ticketing into a consistent driver of revenue and growth. This practical guide gives you a step-by-step framework to build a modern ticketing strategy that drives sales, engages supporters and builds loyalty.

Read All Ticket to:

Discover the answer to the question ‘What is everyone else doing that we aren’t?’ Build a ticketing strategy that is tailored to your club’s size, ambition and changing fan behaviours and expectations Connect ticketing to wider fan engagement, from digital campaigns to community impact Identify and fix the most common barriers to growing your match day attendance Evaluate your current ticketing operation and find untapped revenue

By: David Lynam
Imprint: Rethink Press
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 140mm, Spine: 13mm
Weight: 227g
ISBN: 9781781339336
ISBN 10: 1781339333
Pages: 210
Publication Date: 13 August 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Foreword – Introduction – 1 The Brutal Truth – 2 Clarity – 3 Captivate – 4 Cutting-Edge Tech – 5 Communication – 6 Confidence – 7 Your Ticketing Strategy – 8 Fan Experience And Engagement – 9 Revenue Optimisation – 10 Operational Excellence – Conclusion – Acknowledgements – The Author

David Lynam is the Founder and Managing Director of Kaizen Ticketing, where he has worked with over 130 football clubs at all levels. He wrote this book to share the proven strategies and tools that have transformed ticketing operations throughout the football pyramid.