AI - The new intelligence in sales: Tools, applications and potentials of Artificial Intelligence

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Livia Rainsberger

AI - The new intelligence in sales

Tools, applications and potentials of Artificial Intelligence

Livia Rainsberger

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English

Springer
27 September 2022

Business mathematics & systems; Sales & marketing; Business applications; Artificial intelligence

This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how will AI change the work in sales? The author presents the AI tools available on the market today and their application and describes the advantages and disadvantages as well as the limits and possibilities using clear examples.

Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.

By: Livia Rainsberger
Imprint: Springer
Edition: 1st ed. 2022
Dimensions: Height: 210mm, Width: 148mm,
Weight: 252g
ISBN: 9783658382506
ISBN 10: 3658382503
Pages: 166
Publication Date: 27 September 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Lic. Livia Rainsberger is the managing director of the consulting firm WISSENCE. The focus of her work is the optimization and digitalization of sales organizations. With the WISSENCE SALES INDEX © concept she created, she supports companies in successfully mastering the digital transformation in sales. Her expertise is based on 25 years of relevant experience in sales and marketing on a national and international level in B2B and B2C.