AI Strategy for Sales Teams

""This book certainly has a ""Wow!"" factor for me! It is detailed and well-researched, but also original and practical. It provides accessible insight into a topic that most of us haven't yet tackled, but we know we should. My favourite quote, which sums up its message, is: ""The sales professional of the future is not a 'cyborg' but a liberated human."" AI Strategy for Sales Teams is a fascinating exploration of the way that AI can enable in sales, freeing the sales professional to deliver authentic, expert solutions to customers. It is a must-read for sales professionals and those who lead customer-focused organizations."" * Dr Beth Rogers, Visiting Fellow, Cranfield School of Management * ""I normally decline requests to endorse books, because so many of them fail to live up to the promised benefits for their target markets, but in this case, I had no hesitation in agreeing. I have personal experience of the outstanding expertise of the three authors, who have brilliantly captured their skills in this book. I should like to thank all three of them for this massive contribution to professional selling."" * Malcolm McDonald, Emeritus Professor of Marketing, Cranfield School of Management * ""AI will make all the difference to sales and key account manager jobs in the future, even whether they exist at all. A well-informed approach to how emerging technologies fit customer development roles is essential, so this book is an invaluable guide to surviving and thriving in the new world."" * Diana Woodburn, President, The Association for Key Account Management * ""This book offers a very clear and practical guide to how AI can meaningfully support today's sales teams. At a time when many professionals are still unsure how to translate AI's potential into real productivity gains, it thoughtfully maps where current technologies can enhance every stage of the sales process. What sets this work apart is its dual perspective-speaking directly to both sales practitioners and leaders-while remaining grounded in real-world application. Equally important, it recognizes that successful AI adoption must be paired with strong ethical governance. A timely and valuable resource for anyone looking to navigate the evolving intersection of sales and AI with confidence and clarity. "" * Philip Squire, CEO, Consalia * ""Keeping the human at the core, this book explores the use of AI to augment sales capability. It examines how AI can enhance each stage of the sales process, sometimes in surprising ways, and it includes a thoughtful chapter on using AI ethically. Drawing on both academic rigour and professional expertise, the authors provide a route map of how to thrive in a world where salespeople are up against 'digital first' buyers."" * Professor Lynette Ryals OBE, Deputy-Vice-Chancellor, Faculty of Business & Management, Cranfield University *