Ready to stop chasing AI tactics and start building a growth system?""AI Marketing Advantage"" by Sarah T. Rowan is a field guide for leaders who own results, giving you the strategic framework to build a durable, competitive edge; a repeatable system that aligns with your goals, delights your customers, and delivers measurable ROI.
You'll learn how to:
Build Your AI Marketing Playbook:
Design the system first, then plug in the tools for lasting results. Find the Fastest Wins:
Identify the high-impact moves that provide immediate value and the foundation for long-term growth. Create a Content Engine:
Build a workflow for briefs, drafts, and optimization that consistently ranks and converts. Personalize with a System:
Design automated experiences across email, ads, and your site that can lift conversion and deepen loyalty. Install Guardrails for Growth:
Implement practical, responsible guidelines for data, privacy, and fairness. Turn Market Signals into Strategy:
Use AI to translate data from customers and competitors into sharper positioning and better-timed offers. Equip Sales to Win:
Create a feedback loop between marketing and sales, and deliver clear next steps your team can actually use.
���� BONUS: Powerful chapter companions that act like a launch coach in your hands-checklists, worksheets, and prompts that take you from ""good idea"" to live campaign to measured result. Open a chapter, follow the pages, deliver the outcome.
By:
Sarah T Rowan Imprint: Sarah T. Rowan Country of Publication: United Kingdom Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 10mm
Weight: 249g ISBN:9781068281716 ISBN 10: 1068281715 Pages: 182 Publication Date:28 November 2025 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active