Artificial intelligence is revolutionizing how organizations understand, engage, and serve their customers. From intelligent chatbots and recommendation engines to real-time sentiment analysis and predictive personalization, AI in Customer Experience explores the fast-evolving role of AI in shaping modern customer journeys.
Part of the AI Awareness Series, this book offers a practical and accessible guide to how AI technologies are transforming customer interactions-online, in-store, and beyond. Whether you're in marketing, customer service, digital transformation, or CX strategy, this book helps you make sense of the tools and trends driving intelligent engagement.
Inside, you'll discover:
- How AI enables hyper-personalized content, offers, and experiences
- The role of chatbots, virtual assistants, and conversational AI
- Techniques for real-time customer sentiment and behavioral analysis
- Use cases in predictive service, loyalty optimization, and customer retention
- Ethical and responsible AI use in customer-facing applications
- Real-world examples across retail, financial services, hospitality, and more
AI in Customer Experience bridges the gap between technology and strategy-equipping professionals with the knowledge they need to build trust, enhance satisfaction, and deliver consistently meaningful experiences in an AI-powered world.
Part of the AI Awareness Series - practical guides designed to help professionals across sectors understand the real-world impact of AI, without the hype.
