AI and the Octopus Organization

Building the Superintelligent Firm

Stephen Wunker, Jonathan Brill

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Hardback

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English

Menlo Park
10 September 2025

Management & management techniques; Management: leadership & motivation; Organisational theory & behaviour

The next great disruption isn't about technology. It's about how we organize to harness it.

To leverage the massive opportunity of AI, your team should act and think like an octopus: fast, flexible, and smart at every node. In this groundbreaking book, Amazon's Futurist in-Residence Jonathan Brill and corporate innovation expert Stephen Wunker show how AI is reshaping not just tasks but the very way we manage. AI and the Octopus Organization is your blueprint for the next fi ve years-a time when slow adopters will sink and agile companies will surge ahead. Learn how to become a superintelligent fi rm that's fluid, built on distributed intelligence, and able to thrive in disruption. Just like an octopus

This is not another book about chatbots or automation. It's a deeply researched, vividly told blueprint for transforming businesses so that they can make the most of AI. The secrets explored include what skills to cultivate, how to excel with human + AI combinations, how to organize teams for maximum impact, and how to deal with the emotional side of AI-driven change. The book describes how AI is already reshaping growth, coordination, and culture, providing an actionable roadmap for navigating the change ahead. Backed by over two million data points from workforce surveys, insights from 50+ global leaders, and real-world case studies from companies like Procter & Gamble, Siemens, and Stripe, AI and the Octopus Organization enables you to lead transformation-before it leads you.

By: Stephen Wunker, Jonathan Brill
Imprint: Menlo Park
Dimensions: Height: 229mm, Width: 152mm, Spine: 16mm
Weight: 463g
ISBN: 9798993005003
Pages: 170
Publication Date: 10 September 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Stephen Wunker is the Managing Director of New Markets Advisors, a global consulting firm that develops growth strategies for ambitious innovators, including 29 of the Fortune 500. A pioneer in mobile marketing and payments, he led the development of one of the world's first smartphones. As a longtime collaborator with the late Clayton Christensen, Harvard Business School's legendary scholar of business disruption, Stephen played a key role in refining and applying his theories of Disruptive Innovation and Jobs to be Done. He has worked across sectors to help large organizations identify major opportunities and move quickly, despite legacy systems or cultural resistance. Jonathan Brill is the Futurist-in-Residence at Amazon, Executive Chairman of the Center for Radical Change, and former Global Futurist and Research Director at HP. Forbes calls him ""the world's leading futurist."" As an AI Lab Chief, technology executive, and creative director at Frog Design, his teams have developed over 350 products, generating tens of billions of dollars in new revenue for clients. As a consultant and board advisor, he has guided multinational corporations and national governments, as well as frontier tech firms working in AI, defense, food, and advanced manufacturing.

Reviews for AI and the Octopus Organization: Building the Superintelligent Firm

""An urgent call to rethink company leadership, culture, and growth strategy. T his is essential reading for the world's AI business transformation journey."" - Anish Shah, CEO of Mahindra Group and Past President, Indian Federation of Chambers of Commerce & Industry ""AI and the Octopus Organization is a timely and insightful guide for leaders navigating enterprise transformation. It offers a compelling vision for building agile, resilient organizations-and turns that vision into action through practical frameworks and vivid examples. Brill and Wunker bring clarity to a complex topic and help leaders think bigger about what's possible in an AI-enabled world."" - Mojgan Lefebvre, Chief Information and Operations Officer, Travelers ""Wow! Practical, powerful, and fun to read. I highly recommend AI and the Octopus Organization."" - Scott D. Anthony Clinical Professor, Tuck School of Business, Dartmouth ""AI and the Octopus Organization cuts through AI hype to deliver actionable frameworks for organizational change. Using the octopus as a model for dis tributed intelligence, the book presents concrete strategies for decentralized decision-making, real-time information flow, and adaptive leadership. The book's strength lies in its practical approach-real case studies, clear method ologies, and specific implementation guidance rather than abstract ideas. The biological metaphor works well because it focuses on survival and adaptation, not just efficiency gains. For executives facing AI disruption, this provides a roadmap for restructuring organizations to remain competitive. For organizations that already leverage AI, it provides a source of insights to accelerate the path to value creation."" - Euro Beinat Global Head of AI, Prosus Group and Naspers ""In my work with AI initiatives worldwide, the hardest part has never been the technology-it's knowing how and where to apply it. This book gets that exactly right."" - Johan Harvard Global AI Advisory Lead, Tony Blair Institute for Global Change