Aesthetic Clinic Marketing in the Digital Age

From Meta to AI

Wendy Lewis

$210

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

CRC Press
16 April 2024

E-commerce: business aspects; Sales & marketing; Fashion & beauty industries; Dermatology; Plastic & reconstructive surgery

Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field.

This second edition features:

NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success

By: Wendy Lewis
Imprint: CRC Press
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 254mm, Width: 178mm,
Weight: 410g
ISBN: 9780367405656
ISBN 10: 0367405652
Pages: 122
Publication Date: 16 April 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Preface About The Author Other publications from Wendy Lewis Introduction: Evolution of the Aesthetic Market Modern Aesthetic Patient Experience Business of Branding & Rebranding Strategic Primer for Digital Marketing Optimizing the Marketing Mothership Content Marketing Pearls for Platforms Social Media Strategies Revisited Now Entering the Metaverse Multimedia Communication in Action Future Proof Your Practice With AI Appendix Glossary of Marketing and AI Terms for Aesthetic Businesses Index

Wendy Lewis is the Founder & President of Wendy Lewis & Co Ltd Global Aesthetics Consultancy since 1997, a strategic marketing communications group in New York City specializing in the beauty, wellness and aesthetics categories Wendy is a frequent speaker, course instructor, moderator, and presenter at conferences, webinars and panels in the US and globally. She serves as an Advisor to the Scientific Committee of the FACE Conference & Exhibition in the U.K., and as an Advisor to the Aesthetic Tech Forum from Octane. She is also the founder of the popular LinkedIn group, ‘Global Aesthetics Professionals’, which has over 7,000 members at the time of this printing. Wendy lives in New York City.