AdWords Mastery (Large Print Edition): The Ultimate Guide to Successful Google Advertising Campaigns

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B Vincent

AdWords Mastery (Large Print Edition)

The Ultimate Guide to Successful Google Advertising Campaigns

B Vincent

$28.95 $26.45

Paperback

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English

Rwg Publishing
21 February 2024

Advertising

Summary
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AdWords Mastery: The Ultimate Guide to Successful Google Advertising Campaigns is a comprehensive guide for digital marketers who want to get the most out of their Google AdWords campaigns. This book covers all aspects of AdWords advertising, from the fundamentals of AdWords advertising to advanced techniques such as automation and machine learning.

In this book, you will learn how to set up your AdWords account for success, choose the right keywords for your campaigns, craft effective ad copy that converts, understand Ad Rank and Quality Score, master AdWords bidding strategies, build effective landing pages, target the right audience with AdWords, create compelling display ads, measure the success of your campaigns, and optimize your AdWords campaigns for maximum ROI.

The book also covers specific strategies and tactics for AdWords advertising in different contexts, such as for eCommerce businesses, B2B marketing, lead generation, branding and awareness, local businesses, and seasonal campaigns.

Furthermore, the book explores the future of Google advertising and what changes we can expect to see in the coming years, including machine learning and automation, integration with other platforms, privacy and data protection, and new ad formats.

Whether you're a seasoned AdWords advertiser or a beginner, this book has something to offer. With practical advice, real-world examples, and step-by-step guidance, AdWords Mastery will help you achieve your advertising goals and drive results for your business.

By: B Vincent
Imprint: Rwg Publishing
Edition: Large type / large print edition
Dimensions: Height: 229mm, Width: 152mm, Spine: 10mm
Weight: 259g
ISBN: 9798869205322
Pages: 170
Publication Date: 21 February 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

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AdWords Mastery (Large Print Edition)

The Ultimate Guide to Successful Google Advertising Campaigns

B Vincent

$28.95 $26.45

Paperback

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