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Advertising in the New World

John Miller

$31.95   $28.97

Paperback

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English
Miller
25 February 2023
Advertising is no longer the weapon of mass seduction that it was in the era of its triumph. While the collection of personal data on a massive scale has brought advertising into a radically new world, the responsibility it bears is immense. How to dream without betraying, to make people want without manipulating? How can a collective imagination exist when the public space is fragmenting before our eyes? In this hard-hitting and insightful text, john miller confronts criticism with nuance and does not evade the challenges that arise in a postmodern society worried about the way it produces, innovates, consumes and desires. Much more than a defense of advertising as such, it offers us a quest: to bring out positive, conscious but re-enchanted advertising.

By:  
Imprint:   Miller
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 8mm
Weight:   204g
ISBN:   9798215022436
Pages:   146
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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