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Advertising For Skeptics

Bob Hoffman

$30.95

Paperback

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English
Type a Group
08 February 2020
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers ""BadMen"" and ""Laughing@Advertising"" looks at advertising's ""decade of delusion"" and comes away a skeptic. What went wrong? Just about everything. For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
By:  
Imprint:   Type a Group
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 10mm
Weight:   272g
ISBN:   9780999230732
ISBN 10:   0999230735
Pages:   180
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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