A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers ""BadMen"" and ""Laughing@Advertising"" looks at advertising's ""decade of delusion"" and comes away a skeptic. What went wrong? Just about everything. For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
By:
Bob Hoffman Imprint: Type a Group Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 10mm
Weight: 272g ISBN:9780999230732 ISBN 10: 0999230735 Pages: 180 Publication Date:08 February 2020 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active