Advertising for Account Holders

RLE Marketing

Nigel Linacre (Extraordinary Leadership Ltd, UK)

$62.99

Paperback

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English

Routledge
21 January 2016

Advertising; Advertising industry

Series: Routledge Library Editions: Marketing

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

By: Nigel Linacre (Extraordinary Leadership Ltd UK)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 11mm
Weight: 453g
ISBN: 9781138966154
ISBN 10: 1138966150
Series: Routledge Library Editions: Marketing
Pages: 198
Publication Date: 21 January 2016
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

1. Introduction Part 1: Account Handling 2. It’s An Ad World 3. What Flavour is Account Handling? 4. How to Master the Everyday Detail Part 2: Creating Campaigns 5. Getting Into Gear 6. The Big Media Decision 7. Putting the Brief In 8. How to Help Your Creative Team 9. What’s the Big Idea? 10. Sell, Sell, Sell 11. Buy, Buy, Buy 12. Into Production 13. Will It Do The Job? Part 3: The Rest 14. How to Support The Campaign 15. Amazing Clients 16. How to Use The Agency Systems 17. Managing Money and Politics 18. How to Handle Meetings 19. Winning More Business 20. For Advertisers Only 21. Our Acceptable Face 22. Getting Better All the Time

Multivolume collection by leading authors in the field