Advertising and Democracy in the Mass Age

Terence H. Qualter

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Hardback

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English

Palgrave Macmillan
10 October 1991

Sociology & anthropology; Liberalism & centre democratic ideologies; Political structures: democracy; Advertising industry

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

By: Terence H. Qualter
Imprint: Palgrave Macmillan
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 140mm, Spine: 15mm
Weight: 415g
ISBN: 9780333488706
ISBN 10: 0333488709
Pages: 195
Publication Date: 10 October 1991
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Reviews for Advertising and Democracy in the Mass Age

'Attractive and accessible. The book should certainly be obligatory for college students reading Theatre Studies and for drama students ... a book that I found both instructive and enlightening.' - Max Stafford-Clark, Director of Out of Joint theatre company 'Outstanding ... as a writer and teacher she is incisive, illuminating, refreshingly honest and dissident ... the book addresses a wide range of ideas and practices in language that is accessible, articulate, energised.' - David Williams, Dartington College of Arts, UK