Adventures on the China Wine Trail: How Farmers, Local Governments, Teachers, and Entrepreneurs Are Rocking...

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Cynthia Howson Pierre Ly

Adventures on the China Wine Trail

How Farmers, Local Governments, Teachers, and Entrepreneurs Are Rocking the Wine World

Cynthia Howson, Pierre Ly

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Hardback

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English

Rowman & Littlefield Publishers
15 February 2020

Food & society; Viticulture; Wines; Expeditions

Wine made in . . . China? Until recently, for most people, at best, it didn’t exist. Or at worst, as some wine writers complained in their tasting notes, it was reminiscent of “ash tray, coffee grounds, and urinal crust.” Then a 2009 Chinese red won Best Bordeaux Blend. Could China take over the wine world as well?

Cynthia Howson and Pierre Li provide a knowledgeable and exuberant exploration of how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. They take the reader along on their adventure on the China wine trail to meet the farmers, entrepreneurs, and teachers who are shaping this new industry. They travel to Chinese wine tourism hotspots, talk to winemakers who struggle to find good wine grapes, and visit lush mountaintops and arid deserts to see what French multinational corporations have in common with small Chinese farmers. Then, they visit a Chinese wine school to meet professors and their students eager to join the wine workforce. They reveal where they bought the best local wines as they give travelers new insights on China and ideas for Chinese wine tourism. Readers interested in current affairs, economic development, and business in China will find that wine offers a clear lens for understanding the larger issues facing the country.

By: Cynthia Howson, Pierre Ly
Imprint: Rowman & Littlefield Publishers
Country of Publication: United States
Dimensions: Height: 237mm, Width: 160mm, Spine: 20mm
Weight: 503g
ISBN: 9781538133521
ISBN 10: 1538133520
Pages: 210
Publication Date: 15 February 2020
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Cynthia Howson is senior lecturer in Ethnic, Gender, and Labor Studies at the University of Washington Tacoma. Pierre Ly is associate professor of international Political Economy at the University of Puget Sound, where he teaches a popular course about the Idea of Wine.

Reviews for Adventures on the China Wine Trail: How Farmers, Local Governments, Teachers, and Entrepreneurs Are Rocking the Wine World

Written in a smart, conversational style with flashes of humor, Howson and Ly's intrepid investigation is an excellent primer on the complexities of China's ambitions in wine.--Suzanne Mustacich, author of Thirsty Dragon This coming-of-age tale of China's fledgling modern wine industry is unfolding in front of our eyes. Vivid storytelling, laugh-out-loud witticism, intellectual rigor, sharp observations, and thought-provoking questions for the future--it is as if I am with Cynthia and Pierre on their adventure. This book is informative and relevant for the here and now and will become a time capsule of the Chinese wine industry that relates a most fascinating period in its development--let us all bear witness and participate in its growth story!--Janet Z. Wang, author of The Chinese Wine Renaissance

Winner of Gourmand International's Best in the world. Book in Wine and Spirits Tourism 2020
Winner of Gourmand International's Best in the world. Book in Wine and Spirits Tourism 2020 (United States)
Winner of Gourmand International's Best U.S. Book in Wine and Spirits Tourism 2019 (United States)