Adland

A Global History of Advertising

Mark Tungate

$192

Hardback

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English

Kogan Page Ltd
03 January 2015

Advertising; Advertising industry

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

By: Mark Tungate
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Edition: Re-issue
Dimensions: Height: 240mm, Width: 162mm, Spine: 19mm
Weight: 582g
ISBN: 9780749476373
ISBN 10: 0749476370
Pages: 272
Publication Date: 03 January 2015
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Chapter - 00: Introduction; Chapter - 01: Pioneers of persuasion; Chapter - 02: From propaganda to soap; Chapter - 03: Madison Avenue aristocracy; Chapter - 04: Creative revolutionaries; Chapter - 05: The Chicago way; Chapter - 06: The Brit pack; Chapter - 07: Eighties extravagance; Chapter - 08: The French connection; Chapter - 09: European icons; Chapter - 10: Media spins off; Chapter - 11: Consolidation incorporated; Chapter - 12: Japanese giants; Chapter - 13: The alternatives; Chapter - 14: Dotcom boom and bust; Chapter - 15: Latin spirit; Chapter - 16: International outposts; Chapter - 17: Shooting stars; Chapter - 18: Controversy in Cannes; Chapter - 19: New frontiers; Chapter - 20: The agency of the future

Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.

Reviews for Adland: A Global History of Advertising

Must-read for anyone interested in the advertising industry. * Editors' Choice Summer 2013, Journal of Multidisciplinary Research * Ambitious in scope, the book sustains the interest of readers without getting bogged down in detail. * Irish Times * The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature. * Washington Olivetto, President, W/Brasil * A great story: full of character, fun and life. * Kevin Roberts, CEO Worldwide, Saatchi & Saatchi * A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising. * Sir Alan Parker * Immensely readable. * Sir Martin Sorrell, CEO, WPP *