Adapting Global Communication and Marketing Strategies to Generative AI

Albérico Travassos Rosário, Anna Carolina Boechat

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English

Business Science Reference
01 August 2025

Sales & marketing; Media, information & communication industries; Artificial intelligence

Adapting Global Communication and Marketing Strategies to Generative AI by Albérico Travassos Rosário

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Edited by: Albérico Travassos Rosário, Anna Carolina Boechat
Imprint: Business Science Reference
Country of Publication: United States
ISBN: 9798337325026
Pages: 600
Publication Date: 01 August 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Anna Carolina Boechat completed her PhD in Strategic Communication with the highest grade at University NOVA of Lisbon, and has worked as an Assistant Professor at prestigious Portuguese institutions such as IADE, University NOVA of Lisbon, Lusíada University of Lisbon, and the Portuguese Catholic University. She is also Marketing & Communication Scientific and Pedagogical Coordinator at IADE, Academic Supervisor, and participates in national and international scientific events as a speaker/conferencist. She develops Business Consulting projects in the areas of Marketing and Strategic Communication and is specialized in the following topics: Marketing, Strategic Marketing, Sports Marketing, Advertising, Communication, Strategic Communication, Project Management, Consumer Psychology, Market Research, Brand Management, and Corporate Social Responsibility. As an Integrated Researcher at UNIDCOM/IADE, Anna Carolina Boechat has been developing projects and publications in the areas of Strategic Communication, Marketing, Brands, Consumer Behavior, Corporate Social Responsibility, Sustainability, and Metaverse. She has over 10 years of exclusive corporate experience in Marketing