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A Designer's Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your clients and understanding what they really need by Jenn Visocky O'Grady at Abbey's Bookshop,
A Designer's Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your clients...
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Jenn Visocky O'Grady Ken Visocky O'Grady

A Designer's Research Manual, 2nd edition, Updated and Expanded

Succeed in design by knowing your clients and understanding what they really need

Jenn Visocky O'Grady,  Ken Visocky O'Grady

$49.99

Paperback

Not in-store but you can order this
How long will it take?
English
Rockport Publishers Inc.
28 June 2017
Graphic design; Sales & marketing
Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyse findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.

A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world.
By:   ,
Imprint:   Rockport Publishers Inc.
Country of Publication:   United States
Edition:   2nd Updated and Expanded ed
Dimensions:   Height: 246mm,  Width: 169mm, 
ISBN:   9781631592621
ISBN 10:   1631592629
Pages:   208
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Jenn and Ken Visocky O'Grady are partners in business and in life. They co-founded Enspace, a creative think tank where designers, writers, marketers, and even the occasional historian collaborate to enhance communication. The firm's work has been recognised by numerous organisations and featured in magazines and books. The couple have travelled the country, jurying competitions and presenting workshops and lectures.

Reviews for A Designer's Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your clients and understanding what they really need

This clearly written and smartly designed guide is perfect for designers of all disciplines looking to expand their range. * Design Observer *


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