101 Things I Learned in Advertising School

Matthew Frederick, Tracy Arrington

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Hardback

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English

Three Rivers Press
03 April 2018

Advertising

Series: 101 Things I Learned

A new title in the popular 101 Things I Learned

series taking on the fundamentals of advertising

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned

series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.

The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned

series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions- Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?

Written by an experienced advertising executive and instructor, 101 Things I Learned

in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

By: Matthew Frederick, Tracy Arrington
Imprint: Three Rivers Press
Country of Publication: United States
Dimensions: Height: 127mm, Width: 178mm, Spine: 26mm
Weight: 424g
ISBN: 9780451496713
ISBN 10: 045149671X
Series: 101 Things I Learned
Pages: 216
Publication Date: 03 April 2018
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Tracy Arringtonis the Director of Consumer Insights and Media at a full-service advertising agency in Austin, Texas. She has developed advertising and media campaigns for many of the world's leading brands, including AT&T, Bank of America, BMW, Dell, DreamWorks, MasterCard, Nike, Sylvania, Taco Bell, and Wal-Mart. She teaches at the University of Texas at Austin. Matthew Frederickis an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned series. He lives in New York's Hudson Valley.

Reviews for 101 Things I Learned in Advertising School

Arrington and Frederick tactfully distill years' worth of institutional knowledge.... An easily digestible, illuminating [book]...for advertising students and professionals alike. -- The University of Texas Alcalde