Get to the Point! Second Edition

Simplify, Sharpen, and Sell Your Message

Joel Schwartzberg

$45

Paperback

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English

Berrett-Koehler Publishers
17 June 2025

Economics

Deliver razor-sharp points in all of your work communications! This updated classic enables you to captivate any audience, create meaningful impact, and make your words matter.

Deliver razor-sharp points in all of your work communications! This updated classic enables you to captivate any audience, create meaningful impact, and make your words matter.

Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators-regardless of their purpose or position-know their points, have true points, or even understand what a point is, rendering themselves pointless.

In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age.

The new edition features a substantial amount of new content, including surprising research, real-world insight, and actionable tips that meet the modern needs of professionals up and down the organizational chart.

Using his trademark encouraging and often humorous voice, Schwartzberg helps you-

Understand the Power of Points- Learn how points outperform topics, themes, and observations. Identify and Elevate Your Key Points- Create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communications Distill Complex Ideas- Transform complicated concepts into crystal-clear messages. Boost Leadership Perceptions- Enhance impressions of competence and confidence. Hook Audiences- Start and finish with compelling openings and closings. Tell Impactful Stories- Use stories, examples, and data in a way that highlights your points, not distract from them. Conquer Public Speaking Jitters- Use proven techniques to stay calm and in control Leverage AI Tools- Use artificial intelligence to support-not replace-effective communication Avoid Common Pitfalls- Sidestep the landmines that derail most communicators.

Whether you're a C-suite executive, salesperson, scientist, or student, Get to the Point! is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful.

Don't just share ideas and make an impression. Champion your points and make a difference!

By: Joel Schwartzberg
Imprint: Berrett-Koehler Publishers
Country of Publication: United States
Dimensions: Height: 216mm, Width: 140mm,
Weight: 369g
ISBN: 9798890571052
Pages: 144
Publication Date: 17 June 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Joel Schwartzberg is a presenter, communications trainer, and writer who works across a wide range of industries. He was most recently Senior Director of Strategic and Executive Communications for the ASPCA and previously held senior roles at Nickelodeon and PBS. Joel's articles appear frequently in Harvard Business Review, Fast Company, CNBC, and Inc.com. He is a frequent keynote speaker and can be found at joelschwartzberg.net. Joel is the author of The Language of Leadership and the award-winning first edition of Get to the Point.

Reviews for Get to the Point! Second Edition: Simplify, Sharpen, and Sell Your Message

“If you don't have something to say, then don't say anything. Joel Schwartzberg takes that simple edict and turns it into a manifesto for giving talks that make a difference.” —Seth Godin, author of Linchpin “Schwartzberg sketches out a simple tool kit on how to know, make, and sell your point. His book is worth a close read.” —Hari Sreenivasan, Anchor and Senior Correspondent, PBS NewsHour “Good ideas too often get lost in a jungle of muddled thinking. Joel Schwartzberg supplies useful tools to deliver points with impact and elegance.” –David Brancaccio, Host and Senior Editor, Marketplace Morning Report “Joel Schwartzberg’s step-by-step guide will help you find your point, hone it, and deliver it powerfully.” —Mark Ragan, CEO, Ragan Communications