Jacob Burakis a Tel Aviv-based writer who draws from psychology, science and art to examine life and human nature. Since retiring from his business career in 2005, Burak has authored three bestsellers-Do Chimpanzees Dream of Retirement(2007),Noise(2009) andWhy Kamikaze Pilots Wear Helmets(2011). Burak holds a BSc in Engineering and Management from the Technion and studied management at Harvard. He is active in social causes, including the Midot organization, which rates the effectiveness of NGOs, and Round-up Israel, which enables credit card users to donate fractions of their purchases. In 2013, Burak foundedAlaxon,a digital magazine featuring articles on culture, art and popular science, for which he writes regularly.
"""An entertaining journey to the peaks and valleys of human nature. Research from cognitive and social psychology you can apply in your day-to-day life.""Rolf Dobelli, bestselling author of The Art of Thinking Clearly"