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This is Big

How the Founder of Weight Watchers Changed the World (and Me)

Marisa Meltzer

$39.99

Paperback

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English
Chatto & Windus
30 April 2020
New York Times journalist Marisa Meltzer takes a long, hard look at weight and feminism through the life of Jean Nidetch, the trailblazing founder of Weight Watchers

'A life-changing book' Viv Groskop

Marisa Meltzer was put on her first diet aged five- it was the beginning of a fraught relationship with food.

Jean Nidetch was a housewife from Queens who defiantly lost 70 pounds after she was mistaken for being pregnant. Taking everything she learned from this experience, in 1963 she founded Weight Watchers, a company that has shaped decades of diet culture.

When Marisa reads Jean's obituary, she feels a moment of intense connection. Curious about the woman and her legacy, she signs up for a year of Weight Watchers; counting points, weighing in and listening to her fellow members struggle with their bodies.

This is Big is a biography of an idiosyncratic entrepreneur whose impact is still felt strongly today. It is a history of dieting and body politics for anyone who has agonised over their weight or defiantly tried not to do so. And it is Marisa's funny and thoughtful journey towards a different way to live in the world.

'This is the anti-diet book I've been waiting for' Daisy Buchanan
By:  
Imprint:   Chatto & Windus
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 135mm,  Spine: 135mm
Weight:   303g
ISBN:   9781784742409
ISBN 10:   1784742406
Pages:   304
Publication Date:  
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  ELT Advanced ,  Primary
Format:   Paperback
Publisher's Status:   Active

Marisa Meltzer is a journalist based in New York who writes the 'Me Time' column for The New York Times Style section and has contributed to The New Yorker, The Guardian, Vanity Fair, and Vogue among numerous other major national publications. The author of two previous books, How Sassy Changed My Life and Girl Power, she lives in Brooklyn, NY and was born in Northern California.

Reviews for This is Big: How the Founder of Weight Watchers Changed the World (and Me)

This book is an incredible hybrid: both a detailed study of an extraordinary American life, and a candid and revealing memoir. Meltzer is the biographer Jean Nidetch deserves, crafting a portrait of the woman and the world in which she lived. She's also a bracing memoirist, a warm and honest voice unafraid to offer readers the stuff of her own life to help us better understand the culture we now share. It's a remarkable feat -- Rumaan Alam, author of That Kind of Mother At once a biography and a memoir, this heartfelt, incisive book layers the story of Weight Watchers founder Jean Nidetch with the author's own lifelong journey through various fad diets. What emerges is a surprising portrait of a remarkable but little-known life in business, as well as a thoughtful critique of America's obsession with thinness. Meltzer, who has herself subscribed to Weight Watchers, brings a personal angle to this fascinating, far-reaching story of a phenomenon that has touched the lives of hundreds of thousands of women * Esquire * For anyone who has ever felt defeated by food, betrayed by their own body, embarrassed for not only lacking the willpower to change their habits but also embarrassed by the desire to change their own body, Marisa Meltzer sees you, has written this book for you because she is you. While simultaneously delving into the history of the woman who started Weight Watchers and bravely and honestly examining her own complicated relationship with food and weight, Marisa has written a book that perfectly captures our country's obsession with THIN and the struggle with obesity at this moment in history -- Busy Philipps, author of This Will Only Hurt A Little This is Big is a brave, bold, funny, honest, riveting book that made me have every kind of feeling in the world -- Jami Attenberg, author of All Grown Up This is the anti-diet book I have been waiting for. I loved its honesty, charm and celebration of an unlikely but compelling feminist heroine. I think many women -- me included -- really struggle to find a voice in a culture where wellness and body positivity both noisily vie for our attention. For the first time I feel seen and heard -- Daisy Buchanan


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