Aaker on Branding

Name: Aaker on Branding
Price: 33.31 AUD
Availability: OutOfStock
ISBN: 9781636986654

The Playbook to Building Strong Brands

David Aaker

$38.95 $33.31

Paperback

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English

Morgan James Publishing llc
13 August 2025

Business strategy; Business communication & presentation; Advertising; Market research

Some companies and products seem to thrive year after year.

What's their secret? A powerful brand.

David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.

Now, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass.

Inside, you'll discover:

The most practical and powerful branding concepts in use today How to create and manage a winning brand portfolio Proven ways to strengthen and leverage brand equity The 5 B's of branding: equity, relevance, image, loyalty, and portfolio What every marketer must know for the digital era The game-changing impact of AI on brand strategy ...and much more

If you want to disrupt your industry, build loyalty, and position your company as a market leader, this is the roadmap.

Engaging, insightful, and story-driven, Aaker on Branding, 2nd Edition is the definitive guide to building a brand that endures.

Get your copy today-and start creating the brand future you want.

By: David Aaker
Imprint: Morgan James Publishing llc
Country of Publication: United States
Dimensions: Height: 228mm, Width: 152mm,
ISBN: 9781636986654
ISBN 10: 163698665X
Pages: 200
Publication Date: 13 August 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

David Aaker—the Father of Modern Branding, according to Phil Kotler—has written nine books on brands and brand strategy. He developed several concepts, including the “Aaker” brand vision model, silver bullet brands, the brand relationship spectrum, signature social programs, and “must-have” defined subcategories. A member of the NYAMA Marketing Hall of Fame, his writings have been cited over 160,000 times, and his eighteen books have sold well over one million copies. He is vice-chair of Prophet and lives in Orinda, California.