Mobilized

Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril. --Jonathan Badeen, cofounder and Senior Vice President of Product, Tinder For years, we talked about the rise of mobile, but the shift has definitively happened for people and it's imperative that businesses understand how to be successful. Moatti shares valuable insights for anyone who doesn't want to be left behind. --David Fischer, Vice President for Business and Marketing Partnerships, Facebook This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings. --Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile. --Kira Wampler, Chief Marketing Officer, Lyft SC Moatti is a genius at making mobile products people love. In a disarmingly simple style that makes it accessible to a wide audience, mobilized provides the key to succeeding in mobile. --Andrew Chen, Head of Supply Growth, Uber This is an engaging and thought-provoking read. The book itself conforms to the first component of Moatti's Mobile Formula: its simplicity and efficiency make it a thing of beauty. --James Lattin, Robert A. Magowan Professor of Marketing, Stanford Graduate School of Business Mobile has taken the world by storm. Moatti has written a brilliant book that should be read by anyone who doesn't want to be left behind. Get it as quickly as you can. --Patricia Roller, founder and former CEO, Frog Design A fun and practical read for everyone who cares about understanding mobile. --Sverre Munck, Chairman of the Board, Opera Software Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril. Jonathan Badeen, cofounder and Senior Vice President of Product, Tinder For years, we talked about the rise of mobile, but the shift has definitively happened for people and it's imperative that businesses understand how to be successful. Moatti shares valuable insights for anyone who doesn't want to be left behind. David Fischer, Vice President for Business and Marketing Partnerships, Facebook This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings. Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile. Kira Wampler, Chief Marketing Officer, Lyft SC Moatti is a genius at making mobile products people love. In a disarmingly simple style that makes it accessible to a wide audience, mobilized provides the key to succeeding in mobile. Andrew Chen, Head of Supply Growth, Uber This is an engaging and thought-provoking read. The book itself conforms to the first component of Moatti's Mobile Formula: its simplicity and efficiency make it a thing of beauty. James Lattin, Robert A. Magowan Professor of Marketing, Stanford Graduate School of Business Mobile has taken the world by storm. Moatti has written a brilliant book that should be read by anyone who doesn't want to be left behind. Get it as quickly as you can. Patricia Roller, founder and former CEO, Frog Design A fun and practical read for everyone who cares about understanding mobile. Sverre Munck, Chairman of the Board, Opera Software