Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision

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Peter S. Cohan

Hungry Start-up Strategy

Creating New Ventures with Limited Resources and Unlimited Vision

Peter S. Cohan

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English

Berrett-Koehler
05 November 2012

Entrepreneurship

Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline. Peter Cohan has found they're driven by a hunger to create a working world in which they want to live-something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges-until now.

Cohan focuses on six key start-up choices-setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change-explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

By: Peter S. Cohan
Imprint: Berrett-Koehler
Country of Publication: United States
Dimensions: Height: 241mm, Width: 161mm, Spine: 21mm
Weight: 406g
ISBN: 9781609945282
ISBN 10: 160994528X
Pages: 264
Publication Date: 05 November 2012
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction Chapter 1: Setting Goals Chapter 2: Picking Markets Chapter 3: Raising Capital Chapter 4: Building Teams Chapter 5: Gaining Share Chapter 7: Adapting to Change Chapter 8: Implications for Start-up CEOs Chapter 9: Implications for Established Companies Chapter 10: Implications for Start-up Investors Appendix: Analysis of the Interviews

Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm that has conducted 150 consulting projects and invested in six private companies, three of which were sold for $2 billion. He blogs on start-ups for Forbes and Entrepreneur magazines and teaches strategy at Babson College.

Reviews for Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision

Peter Cohan has created a logic of competitive strategy that speaks to the real challenges of entrepreneurs trying to create new organizations that are more likely to succeed. --Leonard A. Schlesinger, President, Babson College I can say unequivocally that the Hungry Start-up Strategy tips work! Thank you, Peter, for guiding us to a business model that supports our social mission. --Carol Barash, PhD, founder and CEO, Story to College A guide that will help the entrepreneur sort the urgent from the important and navigate the choppy waters of an early-stage venture. --Howard Stevenson, Sarofim-Rock Professor of Business Administration, Emeritus, Harvard Business School Cohan distills his expertise into a stunningly helpful and immensely practical book filled with a variety of tools that any entrepreneur will find instantly illuminating and useful. --John Harthorne, founder and CEO, MassChallenge, Inc.