Business to Brand

Moving From Transaction To Transformation

Fiona Killackey

$39.99

Paperback

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English

Hardie Grant Books
03 September 2024

Business strategy; Business innovation; Entrepreneurship

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand – not just a business.

Anyone can start a business, but how do you develop it into a brand? In this practical guide – the follow-up to the hugely successful business book, Passion. Purpose. Profit. – award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand.

From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.

By: Fiona Killackey
Imprint: Hardie Grant Books
Country of Publication: Australia
Dimensions: Height: 210mm, Width: 160mm, Spine: 25mm
Weight: 660g
ISBN: 9781743799710
ISBN 10: 1743799713
Pages: 256
Publication Date: 03 September 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Fiona Killackey is an award-winning author, business coach, podcast host, speaker and journalist. She is the founder of My Daily Business (mydailybusiness.com), a consultancy that provides business coaching (1:1 and group), education tools and creative ideation, specialising in the areas of brand, marketing, systems, money and content.

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Business to Brand

Moving From Transaction To Transformation

Fiona Killackey

$39.99

Paperback

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