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Richard Axelrod is a founder of and principal in the Axelrod Group, Inc. His clients include Boeing, Coca-Cola, Corning, Ford, Harley-Davidson, Hewlett-Packard, and Kaiser Permanente. He is the coauthor of You Don't Have to Do It Alone.
Over 70 percent of organization change efforts fail. Clearly, change management needs an overhaul. Just as clearly, Dick Axelrod has provided the tools for reformation. Engaging people may seem obvious, but how to do it is not. This highly useful book provides enlightenment for the not-so-obvious. --Warner Burke, PhD, Edward Lee Thorndike Professor of Psychology and Education and Chair, Department of Organization and Leadership, Teachers College, Columbia University Why is Terms of Engagement an enduring classic? Because its insights are rooted in a deep understanding of how people in organizations actually think and work. Timeless wisdom in a profoundly engaging form. --Sally Helgerson, coauthor of The Female Vision and author of The Female Advantage and The Web of Inclusion A manual on closing the gap between how an organization's people need to change and how they can and want to change. --Art Kleiner, Editor-in-Chief, Strategy+Business Brings together solid neuroscience research with simple, clear frameworks and tells a great story to make it all easy to digest. --David Rock, founder, Results Coaching Systems; cofounder, The NeuroLeadership Institute; and author of Your Brain at Work
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