Buzzmarketing

Get People to Talk About Your Stuff

Mark Hughes

$49.99

Paperback

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English

Portfolio Press
29 April 2008

Economics & Business; Advertising

""There's fake corporate marketing and then there's real marketing. This is the real stuff for real people."" -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

By: Mark Hughes
Imprint: Portfolio Press
Country of Publication: United States
Dimensions: Height: 215mm, Width: 139mm, Spine: 17mm
Weight: 240g
ISBN: 9781591842132
ISBN 10: 1591842131
Pages: 256
Publication Date: 29 April 2008
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Reviews for Buzzmarketing: Get People to Talk About Your Stuff

?A business book that's both entertaining and useful for big brands and start-ups alike.? ?Steve Forbes, editor in chief, Forbes ?Buzzmarketing works. It's not just a nice-to-have, it's a must-have!? ?Brian Swette, former chief marketing officer, PepsiCo ?If you want to know why some brands get noticed and others don?t, this is the book to buy.? ?Bob Franquiz