Brilliant Copywriting: How to craft the most interesting and effective copy imaginable

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Roger Horberry Roger Horberry

Brilliant Copywriting

How to craft the most interesting and effective copy imaginable

Roger Horberry, Roger Horberry

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English

Prentice-Hall
19 October 2009

Language: reference & general; Advertising

Series: Brilliant Business

If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know

it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone

who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.

Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to

reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

By: Roger Horberry, Roger Horberry
Imprint: Prentice-Hall
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 135mm, Spine: 11mm
Weight: 269g
ISBN: 9780273727347
ISBN 10: 0273727346
Series: Brilliant Business
Pages: 176
Publication Date: 19 October 2009
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

About the author Acknowledgements How to use this book Preface Part One – Background Chapter One – The basics Chapter Two – Three key thoughts Chapter Three – Brands and tone of voice Part Two – Method Chapter Four - Before Chapter Five - During Chapter Six - After Chapter Seven – Here’s one I made earlier Part Three – Interviews Chapter Eight - How brilliant copywriters write their copy

Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies. www.rogerhorberry.com

Reviews for Brilliant Copywriting: How to craft the most interesting and effective copy imaginable

Keep it clear, keep it simple, make it brilliant and original. I've been saying that for years. It's a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.Wally Olins - Chairman, Saffron Brand Consultants Most of us reckon we can write. Wrong. But here's book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.Michael Johnson, johnson banks