Sam Mogannamis the second-generation owner of Bi-Rite Market and founder of the Bi-Rite family of businesses, which includes Bi-Rite Creamery, 18 Reasons, and Bi-Rite Farms. He also serves on the board of the National Association for the Specialty Food Trade. Sam has been featured in Food & Wine, Bon Appetit, Sunset, and the San Francisco Chronicle, and programs such as Foodcrafters. Sam stepped into the family grocery business in 1997, after working as a chef at his own restaurant, and transformed the market into a culinary landmark. Dabney Goughis a graduate of California Culinary Academy, a former columnist with the San Francisco Chronicle, and a contributor to Fine Cooking and the Honolulu Weekly. She is the co-author of the forthcoming Bi-Rite Creamery's Sweet Cream and Sugar Cones and lives in Honolulu, Hawaii. France Ruffenach's photography has appeared in countless books, magazines, and commercial campaigns. She has been twice nominated for the James Beard Award for best photography, and won in 2008 for her work on The Country Cooking of France. She lives in San Francisco.
Like a trip to Bi-Rite Market, this book is super helpful, incredibly informative, fun, and full of great ways to use all the food that's in it. Spend twenty minutes shopping at Bi-Rite Market and you're pretty much guaranteed to leave with a basketful of well-made, great tasting, sustainably produced food, a lot of informative insights about what you bought, recipe ideas for how to serve it, and a big smile. With this book, you'll experience all of that--aside from the actual food--and will likely want to start putting what you've learned about smart, sustainable shopping to work right away at your local market and then later in your kitchen. If you live in the Mission, you probably already shop at Bi-Rite. If you live further afield, buy the book and visit the shop (as I do) every time you're in town. <br> --Ari Weinzweig, co-founder of Zingerman's Community of Businesses and author of Zingerman's Guide to Good Eating <br> Eat Good Food is a lot more useful than your typica