Nitai Shevach (Author) Nitai Shevach is Farmer J's Head of Food. Trained in Lyon and formerly of the Coal Office, he's the culinary mastermind turning humble ingredients into heroes - think green chickpeas, Marmite aioli and roasted cauliflower that deserves a standing ovation. Ali Recanati (Author) Ali Recanati, the farmer's wife, joined Farmer J with a branding obsession, strong views on pickles and an eye for everything beautiful and bold. Now CMO and co-pilot of the brand, she brings the creative spark and mischief to Farmer J - from breakfast raves to the perfect field tray. Jonathan Recanati (Author) Jonathan Recanati is the founder and CEO of Farmer J - the captain of this very delicious ship. Frustrated by sad sandwiches and lifeless salads, he set out to build a place that actually gave a fork. He's led Farmer J from one bold idea to fifteen buzzing London restaurants.