The Storyteller’s Advantage

How Powerful Narratives Make Businesses Thrive

Christina Farr

$36.99

Paperback

Forthcoming
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English

Ebury Edge
30 September 2025

Business innovation

The one skill from Silicon Valley founders that will get you and your business ahead.

For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage--it's a requirement.

In The Storyteller's Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today's workplaces, and shares practical advice on how to deliver the most compelling message.

Practical and approachable, The Storyteller's Advantage will help any business leader to tap into their ultimate superpower--telling a great story.

By: Christina Farr
Imprint: Ebury Edge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm, Spine: 20mm
Weight: 350g
ISBN: 9781529146486
ISBN 10: 1529146488
Pages: 288
Publication Date: 30 September 2025
Audience: Professional and scholarly , College/higher education , Undergraduate , Primary
Format: Paperback
Publisher's Status: Forthcoming

Christina Farr is a health-technology investor, advisor, and industry expert. She is a managing director at Manatt, where she advises companies in narrative development with a specialization in fundraising; a general partner at Scrub Capital; and editor-in-chief of the popular newsletter and podcast Second Opinion. She is a regular guest on APM Marketplace, former co-chair for Fortune Brainstorm Health, and a Top Voice for technology on LinkedIn. She lives in New York with her family and grew up in London, UK.