The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective...

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Bruce I. Newman

The Marketing Revolution in Politics

Name: The Marketing Revolution in Politics
Price: 72.99 AUD
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ISBN: 9781442647992

What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

Bruce I. Newman

$72.99

Hardback

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English

University of Toronto Press
08 January 2016

Political campaigning & advertising; Sales & marketing

In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.

The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls.

A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

Winner of the 2016 International Book Award in the ""Business: Marketing & Advertising"" category.

By: Bruce I. Newman
Imprint: University of Toronto Press
Country of Publication: Canada
Dimensions: Height: 236mm, Width: 160mm, Spine: 22mm
Weight: 500g
ISBN: 9781442647992
ISBN 10: 144264799X
Pages: 224
Publication Date: 08 January 2016
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Introduction Chapter 1: The Evolution of Marketing in Politics Chapter 2: Lesson #1: Follow the Marketing Concept Chapter 3: Lesson #2: Use Technology Strategically Chapter 4: Lesson #3: Integrate Research Methods Chapter 5: Lesson #4: Develop a Unique Brand Identity Chapter 6: Lesson #5: Create a Winning Advertising Strategy Chapter 7: Lesson #6: Build a Relationship with Your Customers Chapter 8: Lesson #7: Be Prepared to Engaged in Crisis Management Chapter 9: Concluding Remarks

Bruce I. Newman is professor of marketing and a Wicklander Fellow in Business Ethics in the Kellstadt Graduate School of Business at DePaul University and founding editor-in-chief of the Journal of Political Marketing.

Reviews for The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

""The Marketing Revolution in Politics should be considered a must-read for political campaign managers, students of marketing and political marketing, and non-specialist general readers with an interest in how presidential campaigns operate in the post-Citizens United world of American politics."" - Micah Andrew (Midwest Book Review, March 14, 2016) ""Structured around seven marketing lessons that Newman suggests can be adopted by any organization, the book sometime reads like a marketing textbook, but his interesting examples and insights will increase readers' understanding of future political campaigns."" (Publishers Weekly, May 16, 2016)

"Winner of ""Political"" Category Prize awarded by Beverly Hills International Book Awards 2016 (United States)"
"Winner of 2016 Best Book Award in the ""Business: Marketing & Advertising"" category 2016 (United States)"
"Winner of 2016 International Book Award in the ""Business: Marketing & Advertising"" category 2016 (United States)"
Winner of Political Category Prize awarded by Beverly Hills International Book Awards 2016 (United States)
Winner of ""Political"" Category Prize awarded by Beverly Hills International Book Awards 2016 (United States)
Winner of 2016 Best Book Award in the Business: Marketing & Advertising category 2016 (United States)
Winner of 2016 International Book Award in the Business: Marketing & Advertising category 2016 (United States)
Winner of Political Category Prize awarded by Beverly Hills International Book Awards 2016 (United States)
Winner of 2016 Best Book Award in the Business: Marketing & Advertising category 2016 (United States)
Winner of 2016 International Book Award in the Business: Marketing & Advertising category 2016 (United States)