"Over 1,000 marketing tactics small businesses can actually use and afford.
Without a doubt, developing high-impact marketing strategies is one of the toughest challenges for small and medium businesses.
The world of marketing is in the midst of a revolution, generating great new opportunities for entrepreneurs in Internet, street and stealth marketing. Instant Marketing for Almost Free presents tactics designed to deliver effective marketing quickly and at a low cost- Reaching out to Internet ""communities"" ""Street"" and other nontraditional advertisements Email marketing that's not spam And hundreds of other methods
Instant Marketing for Almost Free is a totally up-to-the-minute approach to marketing that will see businesses increasing their profits while reducing their marketing headaches."
By:
Susan Benjamin
Imprint: Sourcebooks, Inc
Country of Publication: United States
Dimensions:
Height: 229mm,
Width: 178mm,
Spine: 56mm
Weight: 548g
ISBN: 9781402208249
ISBN 10: 1402208243
Series: Quick Start Your Business
Pages: 272
Publication Date: 01 January 2007
Audience:
General/trade
,
ELT Advanced
Format: Paperback
Publisher's Status: Active
"Introduction - Section I: Getting Started Chapter 1: Taking the Mystery out of Marketing - - Ten Cardinal Rules of Instant Marketing Chapter 2: Marketing from Within: The Heart of Your Marketing Campaign - - Ten Core Questions Chapter 3: Love You, Love Your Brand - - Three Keys to Establishing Your Brand - Name That Brand: Three Rules for Making Your Name - AAA (All About Acronyms) - Taglines - A Picture Says a Thousand (Marketing) Words - Imagery Dos and Don'ts - Finding Visuals - How About Those Logos? - When Image Meets Brand Section II: Marketing Imperatives Chapter 4: Ten Imperatives of Instant Marketing Success - - Imperative 1: It Should be Useful - Imperative 2: Use Marketing Smarts - Imperative 3: Focus on the Customer-Not You, Your Business, Your Employees, or Anything Else - Imperative 4: Accentuate the Customer Benefits - Imperative 5: Use a Catch-and-Keep Approach - Imperative 6: Keep the Word Use Clear and Clean - Imperative 7: Use White Space Wisely - Imperative 8: Apply Font Savvy - Imperative 9: Consider the ""Love at Fifth Sight"" Principle - Imperative 10: Avoid Anything Boring, Especially Cliches, the Anti-Brand! Chapter 5: Get the Right Response - - Emotional Appeal - Sentence Structure Secrets Section III: The Instant Marketing Supply Kit Chapter 6: Signature Materials - - Business Cards - Photos - Bios - The Resume Question Chapter 7: Brochures - - The Cover: Catch 'Em - Inner Columns: Quick and Clean - Back Column: Bio, Tips, Coupons - What's Next... Chapter 8: Almost Everything You Need to Know about Creating Your Website - - Market Your Marketing Chapter 9: Direct Mail and Email Marketing - - Direct Mail Pieces - Direct Emails Chapter 10: Short Stash: Tip Sheets and Flyers - - Tips Sheets - Flyers Chapter 11: Newsletters - Chapter 12: News Releases and Other Forms of Publicity - - Other Publishing Options - The Press Kit Chapter 13: Advertising: From Newspapers to the Airwaves and TV - Chapter 14: Giveaways - - Bits and Pieces Section IV: People, Places, and Things: The Ultimate Marketing Chapter 15: Telephone Marketing - - Determine Why You're Calling - Determine Who You're Calling - Be Realistic - Determine Who is Calling for You - Write Your Script - Practice the Script - Call at the Right Time and the Right Place - Create a Calling Log - Practice the Savvy Art of Follow-up - Give them Instant Accessibility Strategies - Look into Other Telephone Marketing Possibilities Chapter 16: The ""Who"" of Instant Marketing - - Employees: Almost Free - Partnerships: Totally Free Chapter 17: Roadside Marketing: Lobbies, Windows, and Signs - - Signs - Window Displays - Love That Lobby - Outside Extras Chapter 18: The People in the Places: Marketing Face-to-Face - - Adult Education Courses - Conferences Appendix A: Worksheets - Appendix B: Samples -"
Susan Benjamin has been helping small businesses and other organizations better market their products and services since 1989. She has established, trained and researched marketing strategies for organizations including Putnam Investments and MFS and has trained thousands of marketing writers. She lives in Washington, D.C.
