Start Something That Matters

Blake Mycoskie

$32.99

Paperback

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English

Virgin Books
01 November 2011

Business strategy; Management & management techniques

An inspirational memoir and unique leadership manual that encourages you to take control of your life and make the world a better place

In 2006, while travelling in Argentina, young entrepreneur Blake Mycoskie encountered children too poor to afford shoes, who developed injuries on their feet that often led to serious health problems. Blake knew he wanted to help, but rather than start a charity, he went against conventional wisdom and created a for profit business to help the children who he met. With the help of a local shoemaker, Blake struck out to merge activism and fashion in the form of a local canvas shoe worn by farmers and gauchos alike, called the alpargata. Blake called his creation TOMS Shoes (which stands for ""Tomorrow's Shoes"") and promised to give a pair of new shoes to a child in need for every pair that he sold. Starting with only two hundred pairs of handmade shoes, optimism, and entrepreneurial charisma, Blake successfully launched TOMS into the high fashion world. They can now be seen adorning the feet of celebrities such as Keira Knightley, Scarlett Johansson, and Tobey Maguire.

Blake's mission is to prove that you can achieve financial success and make the world a better place at the same time. In this book, he shares the six counterintuitive principles that have guided the growth of TOMS for the past three years-

Make business personal

Be resourceful without resources

Reverse retirement

Keep it simple

Stay humble

Give more, advertise less

The result is an inspiring account of a young man whose entrepreneurial spirit was able to affect change in the world, and a call to others to be inspired to do the same.

As part of the One for One initiative, Random House will provide a new book to a child in need with every copy of Start Something That Matters purchased.

By: Blake Mycoskie
Imprint: Virgin Books
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 135mm, Spine: 17mm
Weight: 211g
ISBN: 9780753540244
ISBN 10: 075354024X
Pages: 208
Publication Date: 01 November 2011
Audience: General/trade , Professional and scholarly , College/higher education , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Blake has created five businesses since graduating from college, among them a national college campus laundry service, and an online driver's education school that featured hybrid cars. You can read more about TOMS shoes on their website, TOMSshoes.com; Blake Mycoskie also maintains a blog, blakemycoskie.blogspot.com.

Reviews for Start Something That Matters

Mycoskie's book is an engaging account of how he founded the company ... Much of the book is inspiring and helpful, packed with ideas on simplifying your life * Financial Times * As a creative and open-hearted business model for our times, it is worth pondering carefully. * The Wall Street Journal *