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Do Something Different

Proven Marketing Techniques to Transform Your Business

Jurgen Wolff Sir Richard Branson

$39.99

Paperback

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English
Virgin Books
01 October 2007
Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.
By:  
Foreword by:  
Imprint:   Virgin Books
Country of Publication:   United Kingdom
Edition:   New edition
Dimensions:   Height: 210mm,  Width: 125mm,  Spine: 18mm
Weight:   981g
ISBN:   9780753509937
ISBN 10:   0753509938
Pages:   240
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Jurgen Wolff publishes Brainstorm, a newsletter focusing on creativity in business, and teaches creativity at the University of Southern California and the Academy for Chief Executives. He is author or co-author of five books. The Centre for Small and Medium Sized Enterprises at Warwick Business School one of the world's leading teaching and research institutions in the field of business and management, has internationally acclaimed expertise in the field of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.

Reviews for Do Something Different: Proven Marketing Techniques to Transform Your Business

"""'I commend this publication to business people working wth SME's, as one which could have far reaching effects. It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales."""


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