PR Power

Name: PR Power
Price: 32.99 AUD
Availability: OutOfStock
ISBN: 9780753509043

Inside Secrets From the World of Spin

Amanda Barry, Sir Richard Branson

$32.99

Paperback

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English

Virgin Books
01 October 2007

Public relations

Wheather your starting out or have been running your own business for years,it's never too late to start harnessing the incredible power of public relations. .practical hints and tips plus toolkit exercises .advice from leading names in the world of PR .case studiesfrom real business .advice on how to get the most from your PR consultancy or in-house team .what to do if your running the PR yourself

Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with-
* practical hints and tips
* toolkit exercises
* case studies from real businesses
* priceless advice from leading experts in PR

By: Amanda Barry
Foreword by: Sir Richard Branson
Imprint: Virgin Books
Country of Publication: United Kingdom
Edition: New edition
Dimensions: Height: 210mm, Width: 125mm, Spine: 15mm
Weight: 819g
ISBN: 9780753509043
ISBN 10: 0753509040
Pages: 240
Publication Date: 01 October 2007
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

PR and Communication Skills specialist Amanda Barry ran her own PR consultancy for ten years, managing successful campaigns for major brands and clients, among them Motorola, Lloyds TSB, Mobil Oil and Future Network. She won the prestigious PR week 'Best Small Consultancy' Award in 1997.

Reviews for PR Power: Inside Secrets From the World of Spin

If you want tips for the top, these books are for you - just follow the chapters through from strategic thinking to the psychology of success. Inspirational stuff. Independent