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One Click: Jeff Bezos and the Rise of Amazon.com by Richard L. Brandt at Abbey's Bookshop,
One Click: Jeff Bezos and the Rise of Amazon.com
— —
Richard L. Brandt

One Click

Jeff Bezos and the Rise of Amazon.com

Richard L. Brandt

$24.99

Paperback

Not in-store but you can order this
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English
Penguin Books Ltd
24 October 2012
Business strategy; E-commerce: business aspects; Internet & WWW industries
Buy now with one-click. Amazon's business model is deceptively simple- make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top. Jeff Bezos is smart.

Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to choose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions. Amazon.com was waiting to be discovered. It took Bezos's unique character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.
By:  
Imprint:   Penguin Books Ltd
Country of Publication:   United Kingdom
Dimensions:   Height: 198mm,  Width: 129mm,  Spine: 13mm
Weight:   163g
ISBN:   9780670920679
ISBN 10:   0670920673
Pages:   224
Publication Date:  
Recommended Age:   From 0 years
Audience:   Professional and scholarly ,  College/higher education ,  General/trade ,  Undergraduate ,  Primary
Format:   Paperback
Publisher's Status:   Active

Richard Brandt is an award-winning journalist who has been writing about Silicone Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.

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