Twenty Ads That Shook the World

Succinct and informative, a ... deep look into a deceptively complex subject. --Christopher Lehmann-Haupt, New York Times Easily the Best Book on Advertising -- Philip Sawyer, director, Starch Advertising Research Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion. --Wired An immensely entertaining and seriously provocative piece of work . . . As wise as it is witty, this is a must for anybody really interested in brand marketing--or hooked on nostalgia. --Baltimore Sun Twenty Ads That Shook the World is a triumph. . . . James Twitchell not only recognizes and appreciates the many ways that ads shape our culture, but he also writes about advertising in ways unmatched by any other author. --Creativity magazine This book is on fire with ideas. Far more than a history of great advertising, this invaluable and highly entertaining guide to the power of simple ideas is brimming with insights for anybody who's ever wanted to buy or sell something. --Steve Hayden, president, Worldwide Brand Services, Ogilvy & Mather A thoroughly enjoyable read that will have you humming more than a few jingles you thought you'd forgotten. --Entrepreneur As eerily comforting as a family photo album. --Esquire This book is a treat. . . . Full of surprises and, as the only essential change in the advertising business through the years is the way one manipulates new technology, it is also a rich tapestry of stimulating thinking. --Mary Wells Lawrence, founding partner, Wells, Rich, & Greene