Pop!

Create the Perfect Pitch, Title, and Tagline for Anything

Sam Horn

$35

Paperback

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English

Perigee Books,U.S.
03 February 2009

Sales & marketing

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

By: Sam Horn
Imprint: Perigee Books,U.S.
Country of Publication: United States
Dimensions: Height: 210mm, Width: 140mm, Spine: 17mm
Weight: 244g
ISBN: 9780399533617
ISBN 10: 0399533613
Pages: 235
Publication Date: 03 February 2009
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Sam Horn has over 20 years of experience as an intrigue expert and has spent those years cultivating great communication and branding strategies for companies such as CISCO, Intel, and NASA. Her writing has appeared in various publications such as Businessweek, Forbes, and the Huffington Post. Her books include Pop- Create the Perfect Pitch, Title, and Tagline for Anything,What's Holding You Back? and Tongue Fu!- How to Deflect, Disarm, and Defuse Any Verbal Conflict.

Reviews for Pop!: Create the Perfect Pitch, Title, and Tagline for Anything

?A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.? ?Ken Blanchard, co-author of The Secret and The One Minute Manager ?If you?re looking for success that will take you to the moon, POP! is the rocket ship that will get you there.? ?Jeffrey Gitomer, author of The Little Red Book of Selling ?Filled with practical methods for making your message outstanding and unforgettable. Please don?t read it unless you are prepared to cope with success, now!? ?Michael J. Gelb, author of How to Think Like Leonardo da Vinci