The Art of Social Media

Power Tips for Power Users

Guy Kawasaki, Peg Fitzpatrick

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Paperback

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English

Portfolio Penguin
06 January 2015

Economics & Business; Business strategy; Advice on careers & achieving success

From the bestselling author of Enchantment, a no-nonsense guide to becoming a social media superstar.

Whether you're promoting a business, a product, or yourself, the art of social media is crucial. In this definitive guide, Guy Kawasaki, former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking and tumbling, teams up with Canva colleague Peg Fitzpatrick to reveal over 100 practical tips, tricks and insights that have driven their success.

They present a ground-up strategy to guide you through building your foundation, amassing your digital assets, going to market, optimizing your profile, and effectively integrating social media and blogging. For beginners overwhelmed by choice to seasoned professionals, The Art of Social Media is full of tactics that have been proven to work. Or as Guy puts it, ""Great Stuff, No Fluff.""

By: Guy Kawasaki, Peg Fitzpatrick
Imprint: Portfolio Penguin
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 13mm
Weight: 149g
ISBN: 9780241199473
ISBN 10: 0241199476
Pages: 208
Publication Date: 06 January 2015
Audience: General/trade , Professional and scholarly , College/higher education , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, Boot Camp for Start-ups, around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.