In this monumental work, one of our finest historians reveals the riveting details of Ford Motor Company's epic achievements, from the outlandish success of the Model T and V-8 to the glory days of the Thunderbird, Mustang, and Taurus. Brilliant innovators, colorful businessmen, and clever eccentrics, as well as the three Ford factories themselves, all become characters in this gripping drama. Douglas Brinkley is a master at crafting compelling historical narratives, and this exemplary history of one of the preeminent American corporations is his finest achievement yet.
Introduction by:
Douglas G. Brinkley
Edited by:
Douglas G. Brinkley
Imprint: Penguin
Country of Publication: Australia
Dimensions:
Height: 213mm,
Width: 138mm,
Spine: 51mm
Weight: 794g
ISBN: 9780142004395
ISBN 10: 0142004391
Pages: 880
Publication Date: 01 June 2004
Audience:
General/trade
,
College/higher education
,
Professional and scholarly
,
ELT Advanced
,
Primary
Language: Sinhala; Sinhalese
Format: Paperback
Publisher's Status: Active
Introduction Part One: The Farm Boy 1. Origins 2. Starting Up 3. Founding Ford 4. Growing Successes 5. Growing Pains 6. Model T Mania 7. Fordism 8. The $5 DayPart Two: The Forward March 9. Alone at the Top 10. Making an Impact 11. Challenging Every Foe 12. Withstanding the Downturn 13. The Rouge 14. Lincoln Motor 15. Ford Aviation Part Three: The Battle Joined 16. Good-bye, Model T; Hello, Model A 17. Model A and Trade Abroad 18. Coping with the Great Depression 19. Model Y: The Ford Americans Never Knew 20. For Better and For Worse in Dearborn 21. Mercury 22. Building Up to War 23. Willow Run and the B-24 Liberators Part Four: The Modern Corporation 24. Peaceful Revolution 25. Death in Dearborn 26. Human Engineering 27. Fifty Years Old and Still Growing Up 28. Grand Thunderbirds, Tough Trucks, and the Edsel Flop 29. A Whole New Business 30. Mustang Generation Part Five: The Turnaround Years 31. Jet Set 32. Trouble All Around 33. Financial Crisis 34. The Quality Crisis 35. Team Taurus 36. New Horses 37. Momentum Epilogue Acknowledgments Notes Selected Bibliography Index
Reviews for Wheels for the World: Henry Ford, His Company, and a Century of Progress
"""A comprehensive and briskly paced account of the man, the machines, and the company that dramatically influenced the course of 20th-century America... highly readable and engrossing."" —BusinessWeek""[A] comprehensive and highly readable...first rate corporate history."" —The New York Times"
