Velocity

The Seven New Laws for a World Gone Digital

Ajaz Ahmed, Stefan Olander

$49.99

Paperback

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English

Vermilion London
01 June 2012

Economics & Business; E-commerce: business aspects; Sales & marketing

A highly perceptive manifesto for entrepreneurs, leaders and managers from the Vice President of Digital Sport at Nike and the founder of legendary innovation agency AKQA. With an exclusive introduction by Sir Richard Branson.

How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors' unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology.

Written as a fascinating and enjoyable conversation between the authors - Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA - Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age.

Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative and highly motivating, Velocity is a management book that will arm you with actionable ideas to define your future.

Features-

- 4 Velocity principles- Speed, Direction, Acceleration, Discipline.

- 7 Laws, including 'A Smith & Wesson beats four aces', 'It's easier done than said', 'Convenient is the enemy of right' and 'No good joke survives a committee of six'.

By: Ajaz Ahmed, Stefan Olander
Imprint: Vermilion London
Country of Publication: United Kingdom
Dimensions: Height: 215mm, Width: 153mm, Spine: 20mm
Weight: 305g
ISBN: 9780091947569
ISBN 10: 0091947561
Pages: 272
Publication Date: 01 June 2012
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Ajaz Ahmed is Founder and Chairman of AKQA, the world's largest independent innovation agency. AKQA has a legendary reputation for innovation and has won more 'Agency of the Year' awards and recognition for its creativity than any other comparable company in history. Clients include Nike, Volkswagen, Virgin, Audi, Xbox and Heineken. Stefan Olander is the vice-president of digital sport at Nike and one of the world's leading digital innovators. Stefan has led many of Nike's most cutting-edge initiatives, including the revolutionary Nike+ experience developed in partnership with Apple. Nike employs over 30,000 people across the globe is one of the world's most valuable brands.

Reviews for Velocity: The Seven New Laws for a World Gone Digital

There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand. * Contagious magazine * Velocity is the best ‘industry’ book I have read since The Tipping Point * FWA Network * A game-changing book on management philosophy * Books for Breakfast * A blueprint for winning * Forbes * Seven ‘laws’ to keep us on the digital pace * Evening Standard *