YoYo

Forays Through Creativity

PHOENIX Design

$79.99

Hardback

Forthcoming
Pre-Order now

QTY:

AVEdition
14 July 2025

Individual designers; Product design

Summary
Details

At the heart of this book lies a unique tradition. A ritual that is more than a creative exercise; it is a transfer of momentum that breaks paradigms, encourages risk-taking, and sparks transformation through play. A Yoyo is a simple object, yes, but one that invites bold questions, material experiments, and conceptual freedom.

What emerges is a collection of ideas reflecting the Studio's spirit: reinvention, poetic, precise, and curious. As Europe's most awarded independent design studio, PHOENIX has been a place where innovation meets intention.

The Studio opens a door through this book for the first time, capturing a piece of that journey and celebrating design as a way of thinking, feeling, and re-imagining the world.

Text in English and Chinese.

SELLING POINTSL .

Yoyo over 200 creative interpretations of this popular toy .

Edited by an award winning studio, based in Stuttgart and Shanghai .

Source of inspiration for all product designers

200 colour illustrations

Edited by: PHOENIX Design
Imprint: AVEdition
Country of Publication: Germany
Dimensions: Height: 150mm, Width: 150mm,
ISBN: 9783899864427
ISBN 10: 3899864425
Pages: 480
Publication Date: 14 July 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Forthcoming