Youth Drinking Cultures in a Digital World: Alcohol, Social Media and Cultures of Intoxication

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Antonia Lyons (Victoria University, New Zealand) Tim McCreanor (Massey University, New Zealand)

Youth Drinking Cultures in a Digital World

Alcohol, Social Media and Cultures of Intoxication

Antonia Lyons (Victoria University, New Zealand), Tim McCreanor (Massey University, New Zealand), Ian Goodwin (Massey University, New Zealand) , Helen Moewaka Barnes (Massey University, New Zealand)

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English

Routledge
07 May 2019

Media studies; Drug & substance abuse: social aspects; Personal & public health

Series: Routledge Studies in Public Health

Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations – creating new virtual spaces that alter the dynamics and consequences of drinking cultures in significant ways.

Youth Drinking Cultures in a Digital World focuses on how pervasive social networking technologies contribute to drinking cultures. It brings together international contributions from leading researchers in this emerging field to explore how new technologies are reconfiguring the key themes, traditional interests, practices and concerns of alcohol-related research with young people. It is particularly concerned with three important areas, namely:

identities, social relations and power

alcohol marketing and commercialisation

public health and regulating alcohol promotion.

This innovative book includes original research and commentary and is a must-read for academics and researchers in the areas of public health, psychology, sociology, media studies, youth studies and alcohol studies.

Edited by: Antonia Lyons (Victoria University New Zealand), Tim McCreanor (Massey University, New Zealand), Ian Goodwin (Massey University, New Zealand), Helen Moewaka Barnes (Massey University, New Zealand)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 480g
ISBN: 9780367224103
ISBN 10: 0367224100
Series: Routledge Studies in Public Health
Pages: 244
Publication Date: 07 May 2019
Audience: College/higher education , Primary , A / AS level
Format: Paperback
Publisher's Status: Active

Antonia C. Lyons is Professor of Psychology at Massey University, New Zealand. Tim McCreanor is an Associate Professor and senior researcher at SHORE and Whariki Research Centre, College of Health, Massey University, New Zealand. Ian Goodwin is a Senior Lecturer in the School of English and Media Studies at Massey University, New Zealand. Helen Moewaka Barnes (Te Kapotai, Ngaphui-nui-tonu) is a Professor, the Director of Whāriki and Co-director of the SHORE and Whāriki Research Centre, at the College of Health, Massey University, New Zealand. .

Reviews for Youth Drinking Cultures in a Digital World: Alcohol, Social Media and Cultures of Intoxication

"'Popular and scholarly concern about youthful drinking has long been widespread. This edited collection focuses on something new—alcohol consumption shaped by digital media such as Facebook, Twitter, YouTube, and Instagram. For instance, nearly one billion people worldwide consult Facebook daily on their smartphones and other mobile devices. Teenagers are avid consumers of such social media. A mixture of social scientists and media specialists contributed essays to this collection. As outlined in the editors’ introduction, the book focuses on three areas: “1) identities, social relations and power; 2) alcohol marketing and commercialization; and 3) public health and regulating alcohol promotion.” The papers for the first section include ones on class, femininities, masculinities, and ethnicity. Non-expert readers will find papers in the second section less challenging, for example, “Creating Powerful Brands."" The third section leads most directly to application, curbing alcohol consumption. Only specialists are likely to read the entire book. With guidance, advanced undergraduates might read selected chapters. Hopefully, research on this important topic will be made accessible to a larger readership than this volume is likely to reach.' --D. M. Fahey, Miami University, December 2017, CHOICE magazine"