You're Kidding, Right?

Brad Goldfarb

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Hardback

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QTY:

English

Fulton Books
08 September 2025

Investment & securities; Personal finance; Retirement

Summary
Details

Why do so many investors lose money--even when they know what they should do?

Because investing isn't just about numbers. It's about psychology. And when emotions drive financial decisions, the results can be disastrous.

In his recently updated book ""You're Kidding, Right?"", Brad Goldfarb reveals the powerful forces of behavioral finance that cause investors to sabotage their own success. He does this using actual client questions he received during his 35 years as an advisor and portfolio manager, and answers/explains things in a conversational manner with humor and not in a condescending way. He also discusses how to understand analytics in a very simple way, so you can work collaboratively with your financial advisor.

From fear-driven selling during downturns, most investors underperform not because they lack knowledge, but because they let emotions rule their choices.

You'll discover:

Why investors consistently underperform the very funds they invest in The most common behavioral traps--and how to spot them in yourself How overconfidence, loss aversion, and herd mentality silently drain your returns Practical strategies to make smarter, calmer, and more profitable investment decisions How to build an investing mindset that keeps you disciplined through market highs and lows

Whether you're a seasoned investor, or a beginner investor, this book will give you the tools to recognize the emotional pitfalls that erode wealth--and the proven strategies to overcome them.

If you want to stop sabotaging your investments and finally take control of your financial future, this book is your guide.

Don't let emotions dictate your money.

By: Brad Goldfarb
Imprint: Fulton Books
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 467g
ISBN: 9781646546572
ISBN 10: 1646546571
Pages: 232
Publication Date: 08 September 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active