Young Professionals in Publishing – Nachwuchskräfte im Verlagswesen: Expectations, Challenges, Chances...

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Lisa Gürtler Joanna Rietl

Young Professionals in Publishing – Nachwuchskräfte im Verlagswesen

Expectations, Challenges, Chances – Erwartungen, Herausforderungen, Chancen

Lisa Gürtler, Joanna Rietl, Laura Marie Zinganell

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German

Springer Gabler
28 March 2025

Careers guidance; Personnel & human resources management

This book provides an overview of the current developments in the publishing industry and demonstrates the role that young professionals play in this field.

Publishers are confronted with a variety of trends and challenges, including the influence of social media, digitalisation and the use of rapidly changing technologies, as well as new business models and evolving professional profiles within the publishing industry itself.

Due to their digital affinity, among other things, young professionals represent a significant potential source of strategic advantage for the publishing industry. However, what expectations do young people have of the labour market, and how can an attractive working environment and job offer be created to attract and retain young professionals? This book, written by students who understand the challenges first-hand, provides answers to these questions, offers clear recommendations for HR professionals as well as publishers, and demonstrates how both sides can benefit from each other in the future.

Young Professionals in Publishing was written with the support of GPT and translated into German. It was created as part of a university course at Johannes Gutenberg University Mainz and Edinburgh Napier University.

Dieses Buch bietet einen Überblick über aktuelle Entwicklungen in der Verlagsbranche und zeigt auf, welche Rolle Nachwuchskräfte hierbei spielen.

Verlage sehen sich mit einer Vielzahl von Trends und Herausforderungen konfrontiert: vom Einfluss der sozialen Medien über die Digitalisierung und den Einsatz sich schnell verändernder Technologien bis hin zu neuen Geschäftsmodellen und Berufsprofilen innerhalb des Verlages selbst.

Nachwuchskräfte bringen u.a. durch ihre digitale Affinität viele Potenziale mit, die die Verlagsbranche strategisch für sich nutzen kann. Doch welche Erwartungen haben junge Menschen an den Arbeitsmarkt und wie können ein attraktives Arbeitsumfeld und -angebot geschaffen werden, um Berufseinsteiger
*innen zu gewinnen und zu halten? Dieses Werk, verfasst von Studierenden, die die Herausforderungen aus erster Hand kennen, liefert Antworten auf diese Fragen, bietet klare Handlungsempfehlungen für HR-Verantwortliche sowie Verlage und zeigt, wie beide Seiten in Zukunft voneinander profitieren können.

Das Buch wurde mit Unterstützung von GPT geschrieben und ins Deutsche übersetzt. Es entstand im Rahmen eines Universitätsseminars an der Johannes Gutenberg-Universität Mainz und der Edinburgh Napier University.

Edited by: Lisa Gürtler, Joanna Rietl, Laura Marie Zinganell
Imprint: Springer Gabler
Country of Publication: Germany
Edition: 2025 ed.
Dimensions: Height: 210mm, Width: 148mm,
ISBN: 9783658453312
ISBN 10: 3658453311
Pages: 124
Publication Date: 28 March 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Chapter 1: The Landscape of the Publishing Industry and its Job Market.- Chapter 2: Young Professionals in Publishing (what YPs bring to the table, from the POV of YPs).- Chapter 3: Understanding the Perspectives of Young Professionals in Publishing.- Chapter 4: Creating an Appealing Work Environment for Young Professionals.- Chapter 5: Conclusion and Action Points: Shaping the Future of the Publishing Industry.

Young Professionals in Publishing was written with the support of GPT and translated into German. It was created as part of a university course at Johannes Gutenberg University Mainz and Edinburgh Napier University. Das Buch wurde mit Unterstützung von GPT geschrieben und ins Deutsche übersetzt. Es entstand im Rahmen eines Universitätsseminars an der Johannes Gutenberg-Universität Mainz und der Edinburgh Napier University.