Hector Vera is a researcher at the National Autonomous University of Mexico (UNAM).
""Vera convincingly shows how measurement systems are tied to the social, political, and economic life of their users, making Yardstick Nation not just the story of why the metric system failed to gain traction in America, but how it came to shape the rest of the globe. This book makes its case in clear and vivid prose."" --Ken Alder, author of The Measure of All Things: The Seven-Year Odyssey and Hidden Error That Transformed the World