Praise for WWPED: Having spent my career focused on law firm operations, pricing, and profitability, I found this book particularly relevant. WWPED challenges firms to think more deliberately about how they run their businesses, while offering a pragmatic roadmap for improving performance and scalability within the realities of legal practice. The question at the heart of this book, ""what would a value-focused operator do differently,"" is exactly the lens law firm leaders should be applying today. -Melissa Prince, Global Head of Revenue, Duane Morris Private equity isn't a financial transaction; it's an ownership and operating mindset for value creation. In WWPED, Brad Blickstein gives law firms a new owner's manual-how to shift from the old-world cash-flow oriented mindset to the new-world enterprise value-oriented private equity mindset-and explains how making that shift will separate the law firms of tomorrow from those that get stuck in the past. -Lee Minkoff, Managing Director, Renovus Capital Partners Brad Blickstein's WWPED is a provocative and profoundly practical guide that strips away the mystique of private equity to reveal a set of repeatable operating principles any firm can use to unlock the 'unrealized enterprise value' it already owns. Whether you're seeking outside investment or fiercely guarding your independence, this book is essential reading for the modern law firm leader. -Jae Um, Chief Growth Officer & Head of Knowledge, Lumio