Writing for Busy Readers

communicate more effectively in the real world

Todd Rogers, Jessica Lasky-Fink

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Paperback

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English

Scribe Publications
05 September 2023

Technical writing; Communication studies; Social interaction; Business communication & presentation

We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?

When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.

Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing-

Use fewer words

Lower the reading level

Use formatting judiciously

Make the purpose clear for skimmers

Emphasise value for readers

Make responding as easy as possible.

Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.

'Rogers and Lasky-Fink's research has fascinated me for a long time - and one of the reasons it's so great is because their writing is so readable. This book is an explanation about how to transform your own everyday writing so that it is easier to read, easier to write - and more likely to make a real difference in the world.' -Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better

'Amazing. The best book ever written on effective writing. It will change your life - and make the world a better place.' -Cass R. Sunstein, Harvard University, co-author of Nudge

'This book is a home run. It will teach readers the science of getting people to read and respond to messages. What could be more practical than that? This book will be a must read for everyone who communicates in writing ... And I cannot imagine a better pair of authors for this book either.' -Robert Cialdini, author of international bestseller Influence- the psychology of persuasion

By: Todd Rogers, Jessica Lasky-Fink
Imprint: Scribe Publications
Country of Publication: Australia
Dimensions: Height: 233mm, Width: 153mm, Spine: 20mm
Weight: 319g
ISBN: 9781922585530
ISBN 10: 192258553X
Pages: 240
Publication Date: 05 September 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Todd Rogers (Author) Todd Rogers is a professor of public policy at Harvard University, where he has won teaching awards for the past six consecutive years. A behavioural scientist and the co-founder of the Analyst Institute and Everyday Labs, his opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others. Jessica Lasky-Fink (Author) Jessica Lasky-Fink is a PhD candidate at the University of California, Berkeley, a senior analyst at EveryDay Labs, and an associate fellow with the Office of Evaluation Sciences. Her research focuses on improving the delivery of social services by connecting low-income populations to government programs.