PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
Mary Hogarth is and educator, media specialist, and writer, Mary Hogarth is a HEA Senior Fellow and Senior Lecturer at Bournemouth University. With more than 20 years’ industry experience and lecturing experience, Mary set up The Magazine Expert Ltd consultancy practice in 2015, specialising in new title launches (print, online and digital), audience engagement, editorial development and sustainable business strategies. To date, Mary has written numerous articles on magazine publishing and authored three books -How To Launch A Magazine In This Digital Age (Bloomsbury, 2014), Business Strategies for MagazinePublishing (Routledge, 2018) and Writing Feature Articles (Routledge, 2019). Recently Mary has embarked on a PhD investigating how magazine business practices have evolved as a result of the digital age.
A rich resource, full of gold-plated advice for any budding feature writer. It covers everything you need to know - getting ideas, finding the right audience, pitching, researching and structuring an article and is packed with anecdotes and case studies from successful working journalists. Invaluable not just for would-be feature writers but experienced freelancers. Dr Barbara Rowlands, Associate Professor of Journalism and Hon Research Fellow, City, University of London This a welcome and timely update of Brendan Hennessy's classic Writing Feature Articles. Offering useful examples, insightful interviews and helpful calls to action it is for anyone who aspires to be a journalist in our fast-moving digital age. Journalism educator Catherine Darby, creator and leader of the UK's multi-award-winning first MA in Magazine Journalism, launched at the University of Central Lancashire in 2004.
