Writing a Business Plan

A Practical Guide

Ignatius Ekanem (Middlesex University, UK)

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Paperback

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English

Routledge
31 March 2021

Business strategy; Entrepreneurship; Small businesses & self-employed

Series: Routledge Focus on Business and Management

Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan.

Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples.

This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone their skills in writing a useful and comprehensive business plan.

By: Ignatius Ekanem (Middlesex University UK)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 380g
ISBN: 9780367788179
ISBN 10: 0367788179
Series: Routledge Focus on Business and Management
Pages: 120
Publication Date: 31 March 2021
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.

Reviews for Writing a Business Plan: A Practical Guide

This book provides an interesting yet detailed insight about writing business plans. It utilises practical examples to explain the processes involved in writing a business plan: Recommended for undergraduate and postgraduate students, academics and practitioners. - Dr Ellis Osabutey, Senior Lecturer, Business School, Middlesex University London, UK A must have book for aspiring entrepreneurs, practioners, academicians and students alike - engaging, easy to follow and complex concepts have been explained in plain and simple English! - Dr Lakshmi Narasimhan Vedanthachari, Senior Lecturer (Professional Practice), Middlesex University Business School. This book is practical and concise; and provides useful tips on writing a business plan. The book is suitable for students on business courses and also for budding entrepreneurs seeking finance. - Dr Christopher J Moon FRSA FHEA, Senior Lecturer and multiple award winning eco and social entrepreneur This book offers a well needed and necessary step-by-step practical guide on effective business planning - Dr Louise Boulter, Senior Lecturer, Business School, Middlesex University London, UK